CSTS Enterprises has named Carlos Pulido as its new Regional Director of Sports, tasked with driving growth in sports hospitality, commercial partnerships, and international expansion across key markets. The move comes as demand for premium sports travel and hospitality experiences rises globally, fueled by major international sporting events.
The appointment strengthens CSTS’s leadership team as the company expands its sports business in major international markets. Pulido will oversee regional sports strategy, commercial growth, and innovation, while developing relationships with rights holders, hospitality providers, and global brands. His role aligns with CSTS’s broader strategy to capitalize on the growing market for sports-related travel and hospitality.
Pulido brings nearly three decades of international experience in sports, hospitality, and premium events. Before joining CSTS, he held senior executive roles in global sports hospitality, including positions at On Location and Winterhill Hospitality. His background also includes advisory work on major international tournaments, such as the 1998 Asian Games in Bangkok, the 2002 FIFA World Cup in Korea and Japan, the 2006 FIFA World Cup in Germany, and the United States FIFA World Cup bid initiatives. His expertise spans commercial partnerships and audience engagement strategies that bridge sports, hospitality, and related markets.
Abel Zhao, Co-Founder and Group CEO of CSTS Enterprises, said: “Carlos brings an exceptional expertise in global sports hospitality and strong industry relationships to advance commercial goals as we continue to expand our international market.” He added, “As demand for premium sports travel and hospitality experiences continues to rise globally, we are well positioned to capitalize on the opportunities presented by major international sporting events.”
Pulido’s appointment reflects CSTS’s focus on connecting global brands, international federations, rights holders, and fan communities. His leadership will help the company expand commercial relationships within the sports sector while supporting broader international growth in sports hospitality.
Carlos Pulido, Regional Director of Sports, CSTS Enterprises, said: “I am honoured to join CSTS at an exciting stage of its growth journey. Sport has a unique ability to bring people together across cultures and communities. CSTS has built a distinctive platform at the intersection of sports, travel, entertainment, and technology, and I look forward to working alongside the team to develop new opportunities, strengthen partnerships and deliver unforgettable experiences for our corporate clients and sports fans.”