Airbnb’s strategy for managing short-term rental regulations in the Asia-Pacific region relies on collaboration rather than confrontation. Mich Goh, the company’s director of public policy for the area, has found that each market has unique objectives for tourism development. For example, rural Japan aims to repurpose empty homes, while Goa seeks to help local women in outlying areas capture more tourism revenue already generated within the state.
The company’s engagement with critics reflects this principle. Instead of defending its business model, Goh initiates discussions by asking regulators what specific problems they are addressing. “What is the outcome that you’re trying to achieve?” she asks. This method aligns with broader travel trends: an eight-country study shows that 89% of travelers have explored destinations beyond major cities in the past year, with 91% planning to continue this pattern. While demand for regional travel remains strong, the question is whether local communities can support it effectively.
This approach proved effective during a public hearing in Putrajaya, Malaysia, where residents, condo managers, and hotel operators expressed frustration over short-term rentals. Rather than disputing their concerns, Goh focused on identifying the root issues. The shift in approach transformed the atmosphere. Goh notes that the approach changed the room, though she does not specify the exact steps taken. The key takeaway is that regulatory success depends on aligning with local needs rather than opposing them outright.
Travelers increasingly value emotional connections to destinations over mere sightseeing, Goh points out. “It’s not about what you see when you travel to a location,” she says, “it’s about how that place makes you feel.”
But the story that sticks with her most didn’t happen in a boardroom, it happened in Putrajaya, Malaysia, at a packed public consultation with residents, condo management, hotel operators, and a room full of people who’d had enough of short-term rentals showing up in their buildings. Mich knew within seconds of walking in that the temperature was high. What she did next, and how it changed the room, is the part worth watching for yourself.